SPEAKER INFORMATION
The 2024 ILA Annual Conference is set to be an exciting event!
Prepare to be inspired by our experienced keynote speaker, gain valuable insights from an informative legislative panel discussion, and engage in captivating sessions led by seasoned leaders and visionaries in their fields.
KEYNOTE SPEAKER
Elaina Norlin
Professional Development DEI Coordinator, ASERL
Elaina Norlin is the Professional Development Coordinator for the Association of Southeastern Research Libraries. She is an accomplished teacher, technology and leadership development trainer, and writer with extensive leadership experience and a flair for public relations, organizational development, marketing and persuasion and communications. Author of two books, she has delivered over 70 workshops, training sessions, presentations, and institutes both nationally and internationally on marketing, web usability design, facilitation, strategic influence, and conflict management. Self-motivated and results oriented, she is well known for her ability to juggle many projects at once.
The Power of Persuasion: Marketing Your Library in a Changing World
In today's dynamic library landscape, change is constant. Budget constraints, book challenges, and even potential closures pose real threats. However, thriving libraries share a common thread: a robust marketing and advocacy strategy.
Many librarians, however, struggle with the idea of "selling" or "promoting" their services. Perhaps you envision aggressive sales tactics, or maybe you simply long for stakeholders to intuitively grasp the library's value. Here's the truth: relying solely on data or expertise isn't enough to win hearts and minds. We need to go beyond our core responsibilities and harness the power of influence and persuasion.
This presentation will delve into the fascinating science behind personal influence, equipping you with the knowledge and skills to effectively promote your library without feeling like a salesperson. Learn how to overcome discomfort with marketing and advocacy, and discover data-driven strategies to secure funding, resources, and dedicated advocates who will consistently fight for your library's success.
Legislative Panel Discussion
Join us at the 2024 ILA Annual Conference for an exclusive legislative panel discussion featuring Iowa legislators!
Delve into critical issues impacting libraries, community services, and support for communities. This is your chance to hear directly from the policymakers shaping our future and gain invaluable insights that will empower and inspire you. Don’t miss this pivotal conversation!
Pre-Conference Session Line-Up
Book Repair Using the Cover One Book Repair System
with Pat Williams
Intersections: Where Cities and Their Libraries Meet
with Bonnie McKewon
Going on a Treasure Hunt: Finding Free but Hidden Historical and Archival Gold
with Jaycie Vos and Chris Neuhaus
Conference Session Line-Up
We are excited to introduce an exciting series of expert sessions at the Iowa Library Association conference! Hear from esteemed colleagues and field specialists who are dedicated to supporting the mission of ILA. Their insights and expertise drive impactful initiatives within their communities. Each session promises valuable perspectives and practical knowledge that can be applied to your library. You'll be inspired by their contributions!
A detailed agenda outlining each session and its corresponding topics of discussion.
A comprehensive list of sessions, including details on speakers, scheduled times, and room locations.
Download the SCHED app to make it convenient for you to find your sessions at Conference!